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Using Psychology to Sell Your Home in Kansas City

When you’re getting ready to sell your Kansas City home, you’ll want to make sure you have everything working in your favor. Depending on your neighborhood, there might be several similar homes on the market, all with similar amenities. If you want to sell your house quickly, it has to stand out and feel special.

In this blog, we will give you…

5 Clever Tips That Use Psychology to Sell Your Home Fast!

1. The Numbers Matter

Do your homework, and know exactly what your home is worth. Setting a specific price will show prospective buyers that you know what you are talking about, and have invested in maintaining the quality of the home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!”  If you and your agent conclude that your home is worth $196k, you might want to ask $206k.

In addition, avoid listing something using a whole mess of 9’s. “Our home is $299,999.99!.” People see through this and can make you seem gimmicky. This isn’t what people are looking for when making such a large purchase.

2. Engage the Senses

But not TOO much. Make people have that “WOW” feeling the minute they walk in the door.

You don’t need to burn your basil, rain, lavender blend incense. But you do want to make sure there is a light and pleasant smell throughout. People love the smell of a freshly cleaned home. Don’t go crazy with the bleach, but rather use something citrus or pine scented. These aromas are universally appealing, just don’t let them become overpowering.

As far as what people hear, keep music mild and low. Everyone has different taste, and you don’t want to subconsciously make buyers want to leave the room.  Let the light in.

And always…. always, let the light in. Open the curtains, the blinds and turn on a light if you have to. Dark and shadowy places are often ignored.

3. Don’t Get Too Personal

Store away vacation photos and tidy up your desk to create a welcoming environment. Avoid making potential buyers feel like they’re intruding on your personal space, as it might deter them. Strive for a balance that makes the house feel inviting without being overly personalized. Think of it like staging for a catalog shoot—include some captivating elements without overwhelming the space. This approach helps individuals envision themselves in the home, fostering a warm and inviting atmosphere.

This will also make the selling process easier for you. Putting your personal effects away will give you a headstart in leaving the place you’ve called home. Being emotionally ready to sell will make the whole process less stressful.

4. Stand Out with a Unique Approach

Considering that attendees may have visited similar open houses, set yours apart by hosting it in the evening or on a Sunday, featuring a BBQ and a football game. This distinctive approach will attract a different audience and elevate your house above the competition. Creating an enjoyable atmosphere allows potential buyers to picture themselves not just residing in the home but also relishing it as much as you do.

5. Instant Connection

Prospective buyers often decide whether to make a purchase within the initial moments of seeing your home. The responsibility lies with you to ensure those critical first seconds leave a lasting impression. While exceptions exist, initial impressions wield considerable influence. If your yard appears overgrown or disheveled, it can deter a welcoming atmosphere. Ensure your yard is meticulously groomed and address simple cosmetic enhancements, such as updating house numbers, refreshing the mailbox, or applying minor paint touch-ups.

You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter around as this is often the place where shoes, backpacks and other miscellaneous items pile up.

If you are ready to sell your Kansas City home, we can help you with our innovative approaches! Fill out this quick form and we will be in touch right away!

Or give our office a call now! 816-237-0869

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